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The Costeira do Pirajubaé community, where the Arapuã Project took place, is located in a mangrove area close to south bay on the island of Florianópolis, the city that has the second largest mangrove in urban areas in Brazil. The extraction of cockles, a type of mollusk, is a traditional activity in the community and constitutes the main source of income for many families, however, are being threatened due to excessive rain, high water temperature, environmental disasters and excessive extraction. With the disappearance of cockles, extractivists are no alternative income. The Arapuã Project is an innovative initiative aimed at improving financial, social and environmental of the residents of the Costeira do Pirajubaé. The project aims to insert beekeeping in the mangroves for the production of honey and propolis, which is produced from resin of rabo-de-bugio (Dalbergia ecastophyllum), common plant in mangrove area. This type of propolis is rich in therapeutic elements, such as isoflavones, and has antioxidant activity, working in combat against several diseases, including cancer, which positively contribute to studies in health. The marketing or export of honey and propolis will generate an additional income to community residents, providing opportunity for financial and social growth and the preservation and reduction of overexploitation of the mangroves. Currently, the honey produced in the mangroves costs double than the common honey for marketing and export. Already a kilo of propolis can be sold for approximately US$312,00, while the green propolis (common) is sold for US$55,00. Santa Catarina, state where the project will take place, is the second largest exporter of honey in Brazil, according to the Brazilian Association of Exporters of Honey (Abemel). While men in the community will be responsible for the stages of production and harvesting, women are responsible for processing and packaging, as one of the main goals of the project is to encourage female empowerment. Implementation of the project will occur through beekeeping courses offered by the company parastatal SENAR (National Rural Education Service) and buying, through sponsorship, beekeeping kits that are provided by the company Epagri (Agricultural Research Corporation and Rural Extension Santa Catarina). The project also aims to get support from Sebrae/SC (Brazilian Service of Support for Micro and Small Enterprises) by providing courses and consultancies. The project will be developed in partnership with the Conselho Comunitário da Costeira do Pirajubaé, an organization representing community residents and offers dance courses, guitar, crafts, besides the Senior Group, Club of Mothers and Nursery Crescer, always aiming at developing sustainable community. The organization will assist in the mapping of opportunities and possibilities to put the project in action and help in implementing the initiative within the community. The project will be developed by a group of six students of Business Administration and Public Administration courses, that are part of Enactus ESAG UDESC team, giving these the opportunity to interact with the community, creative freedom to develop the project and work in their respective selected areas of responsibility to cover the demands of the project, which are logistics, fundraising, financial, legal and marketing.